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Top 5 reasons for using Business Branded Emails | DON’T TARNISH YOUR BRAND!

BUSINESS BRANDED EMAIL

I’ve been in business for close to 7 years, working for Bit-Bite, and prior to that in the corporate sector for about 5 years. Because of the nature of my job, over these past 12 years I’ve dealt with thousands of customers, exchanged thousands of business cards and sent another couple of thousand emails back and forth. The one thing that has always caught my eye, especially on someone’s business card is the use of a free domain or another business’ domain name (botsnet.bw or btcmail, gmail.com, yahoo.com, vbn.co.bw etc) used as part of their email address. It seems there are lots of business owners who are not using  business branded emails but prefer to use services such Gmail, Hotmail, Yahoo as well as some of our local ISP branded domains.

For me, there’s nothing worse than looking at a business card and seeing someone with a Yahoo or Gmail email address. Usually, when I spot this on a business card, I start to wonder:

  1. How long has this person been in business?
  2. Can I trust this representative of the business?
  3. Do they have a premises or are they a briefcase company?
  4. Because I am a security expert – Is their free email account spam infested? Who manages and  monitors the safety of these accounts?

Here are 5 reasons why you NEED to have a business branded email.

1. PROFESSIONALISM

You are a professional, representing a professional practice, and your email address should reflect this. Your colleagues’ email addresses should reflect this branded professionalism as well. Your email is usually one of the first avenues of contact that you have with potential customers or buyers. Get rid of that Gmail address and start representing your business in a professional manner.

Think about it. Here you are, a Managing Director or Marketing Director of your company, seeking business from your potential customer and you’re not willing to invest in the way you present yourself through your emails? Some people that are not brand conscious may ignore it but I can guarantee that for others, that’s the last time you will ever hear from them.

2. BRANDING & MARKETING

Why promote other businesses by having their brand on your business card? In other words, you are indirectly selling their product and NOT getting paid for it! You should be promoting your business name. Branding and marketing are two of the most important components in any business. A simple thing like having your business name on a domain speaks volumes about your outlook on branding. It suggests that you consider even the smallest details and that you take your brand very seriously. In recent months, two well known ISP companies in Botswana had to undergo the painful undertaking of informing their customers that they would be forcing a change of domain name attached to customer email addresses, forcing their customers to change their email addresses, in a sense. Can you imagine the horror of now having to inform all your contacts and associates that due to circumstances beyond your control, you are now forced to adopt a new domain and change your email address! Well, the truth is that the ISP is within their right to do that. They are at liberty to do what ever they want. Why? Because the domain belongs to them. It’s their property, their brand, extended to their customers. In such cases, the customer isn’t in control!

Purchasing your own domain gives you full ownership of that domain, thus giving you control on how, when and what that domain can be used for. For example, if you were running with a btcmail or Gmail domain name, you could forget about trying to host your business website on it!

3. CAN MY BUSINESS  BE TRUSTED?

One of the most important qualities of a business is credibility. Showing that you use a free Gmail or Yahoo email for  your business doesn’t instil trust. So, let me ask you a question. Would you entrust your business to a law firm, for example, that used something like lawyer.mothusi@yahoo.com? I’m sure you would be highly suspicious. What about a printing business or an IT repair shop?

4. SECURITY, PRIVACY AND SUPPORT

Privacy Violations with Free Email Services

To quote an interesting article on the subject of  privacy; “There are a multitude of privacy issues, with which Gmail and Yahoo Email, to name just two, have been plagued over the past several years. Google has had breach of privacy issues ever since changing its privacy policy in March 2012, allowing them to store and use data from their various internet services to create detailed user profiles. And it’s no secret that Google’s robots read your Gmail messages, and that Google mines and stores an enormous amount of data. Yahoo email has its own history of spam and hacked accounts. Consider that all free email services may be creating huge marketing databases for some future use.Meg Guiseppi 

If fact, if you are a top executive busy job hunting whilst using these free domains consider reading Meg Guiseppi‘s article.

If you depended on your email address as being an integral business communication tool, why use such a risky platform or service? If things go wrong with your email address, who is going to assist you? Remember, these services are free and if and when your account goes down, you are on your own.

5. BUY BOTSWANA | Support Local!

Here’s an extract from BOCRA’s (Botswana Communications Regulatory Authority) .BW website:

Domain Names are a unique identity on the Internet,ccTLDs unlike other generic domain names like .com, provides an identity that is a distinct association to a country. Therefore the .BW name space has the added advantage of providing not only a globally recognised Internet Identity, but also gives a national identity as a Motswana or   associates an organisation with Botswana.
 
The .BW name space is a national resource that supports the “Buy Botswana”, campaign by promoting local content.With close to six thousand names at the time of writing, the ease of acquiring a nice easy to remember name with the .BW namespace is 95% possible as compared to the generic namespaces like .com where a chance of getting such a nice name is 1 in a million chances.

LET’S FIX THIS – DITCH YOUR FREE EMAIL ADDRESS

Getting a domain name is a very painless and easy process. It’s inexpensive and quick! Bit-Bite offers domain registration and email hosting services. We can help you .com, .net, .org, .co.bw domains in a matter of minutes. If you’re still using one of those generic email providers, and you’ve read this post, the first thing you should do is setup your business email.

  1. Click HERE to get started.
  2. We can setup all your accounts and get you up and running in a couple of hours
  3. Want to know more about our email hosting service? Click Here
  4. If you need a representative from our company to personally call or pay you a visit, please call us on 240 3186